datashurPersonal pressrelease

05th August 2014

iStorage launches secure USB flash drive to keep personal data under lock and key

datAshur Personal offers complete security for data and guarantees 100% protection so images, videos, financial information never fall into the wrong hands
iStorage, a leading specialist in secure portable data storage and encryption, has launched a brand new solution for individuals who are concerned about keeping their files safe. The datAshur Personal is an ultra-secure USB flash drive designed for everyday use, providing peace of mind over the security of sensitive data at an affordable price.

The datAshur Personal includes an on-board keypad and the drive is unlocked by simply entering a personal 7-15 digit PIN code before connecting to a USB port. All data transferred to the device is hardware encrypted to military standard, this has much more integrity than software-based encryption, the security method commonly used for USB devices. The datAshur Personal automatically locks when unplugged from the host computer or when power to the USB port is turned off, with no software required, it could not be simpler to use.

Many individuals have private family photos and files including financial information or work-related data that they would like to keep under lock and key. USB flash drives are highly convenient for transporting these files and documents back and forth from the office to home or to a meeting. However, the small devices can often be misplaced, lost or stolen, leading to the contents ending up in the wrong hands. The datAshur Personal addresses these issues and provides a solution that guarantees data will remain secure.

“Consumers are becoming savvier when it comes to data protection and understand the importance in keeping data secure,” states John Michael, Founder and CEO of iStorage.

“Our user friendly USB flash drive, the datAshur Personal, has been designed to incorporate the very best security features that are used by businesses, government organisations and even the military. The datAshur Personal’s combination of hardware encryption, PIN code access and hack-defence features puts data loss fears to rest and is simple to use whilst fitting in your pocket.”

The lightweight device is available in 8GB, 16GB and 32GB capacities, with prices starting at £29, and weighs less than 20 grams. The user-friendly design means no software or drivers need to be installed and the device is compatible with PCs, MACs, Linux, Citrix, Android and embedded systems, making set up easy for everybody.

Available through high street retail and online, iStorage also offers a customisation service where you can have a plate attached to the back laser-etched with an image and/or text. The datAshur Personal is developed and manufactured by iStorage Ltd and is based on DataLock® technology licensed from ClevX, LLC.

For further information on iStorage’s range of award winning data storage solutions please visit www.istorage-uk.com or call us on +44 (0)20 8991 6260.

Picture caption: iStorage, a leading specialist in secure portable data storage and encryption, has launched the datAshur personal, a secure USB stick to keep personal files under lock and key.

About iStorage
iStorage provides high performance and ultra secure portable data storage and security products to users who need to protect their data held on PCs, Macs and portable devices. The founders of iStorage are pioneers in their field and hold several patents, both granted and pending, on a range of related data storage and security products. With a strong belief in careful product selection and unrivalled customer service, iStorage continues to deliver market leading innovations in portable data storage and digital encryption technology. Further information can be found on www.istorage-uk.com or by contacting info@istorage-uk.com / +44 (0)20 8991 6260.

For further press information and product imagery please contact:
Ben Veal / Holly Wale
Media Safari
T: +44 (0)1225 471202
E:  hollyw@mediasafari.co.uk